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Live Life Love | Volume Twenty-Eight

Hello Everyone,

It’s been a great summer for me, and I hope the same is true for you. I was able to connect with a lot of old friends over the past few months, something I had not done for some time because frankly I had not made it a priority. What a mistake.

This month I met up with an old friend from high school, Mike D., whom I had not seen for decades and had a brilliant lunch. We shared our aspirations of leaving the world a better place, and he described that notion in mathematical terms: finding ways to increase the Global X. This idea has stuck with me since. I have always liked the Elizabeth Lesser quote, “Look for a way to lift someone up. If that’s all you do, it’s enough.” However, thinking about global flourishing in terms of increasing the Global X resonates higher with me, since I tend to think of things in quantitative terms.

Solving for some sort of Global X highlights the beauty that no matter what part you are playing in helping others, whether it’s a big or small role, in the end you are a purveyor of good, moving the same Universal needle as everyone who stands with you — those that understand that our purpose here is to learn and help one another. So I dedicate this quarter’s newsletter to friendship and increasing the Global X. This quarter’s interviews covering business and wellness are below.

Entrepreneurship: This quarter’s entrepreneurial interview is with Ben Rubin who is the cofounder of Change Collective, a mobile product that help users with behavior change. Prior to Change Collective, Ben helped launch the company Zeo, maker of one of the first commercial sleep-tracking devices. My  five questions with Ben Rubin about launching a new product can be found here.

Health and Wellness: This quarter’s health and wellness interview is with Craig DeLarge who just concluded his tenure as Global Leader of Multichannel Marketing Strategy & Innovation for Merck to pursue opportunities in the digital mental health space. My five questions with Craig DeLarge about the future of digital mental health can be found here.

Life Experience: Continuing with the theme of friendship, I have two life experiences to share this quarter. First, my friend Jill was visiting Vermont and picked me up a Heady Topper so that I could complete the personal challenge of drinking the “best beer in America,” which I discussed a couple of quarter’s ago. That was so thoughtful, and Heady Topper lives up to its reputation.

Heady Topper vs. Pliny the Elder

The other life experience came while visiting my friend Nate in New Jersey, I stopped by New York to see the Statue of Liberty. It was great seeing Nate; even though we only spent a couple hours together reminiscing about our quick visit still makes me smile.

Statue of Liberty

Contribution: There is no harm in being a lemming when it is for a good cause, so of course I got sucked into the ALS Ice Bucket Challenge craze thanks to another long time friend Joe.

I also contributed to Pat’s effort to raise money for the Crohn’s and Colitis Foundation of America and made a donation to the Midway Shelter for Abused Women and Children.

In the spirit of friendship, I wish you a great fall season with your friends and family. I look forward to checking in with you again around the holidays. As always, thanks for reading.

Warm regards,
Michael

Live Life Love | Volume Twenty-Seven

Hello Everyone,

I hope your summer is off to an excellent start. With summer here there are better things to do than read email, so I am going to make this quarter’s note short. Someone recently shared with me that most endeavors in life are like making sausage, the quality of something you create is only as good as the ingredients you put in and the methods you use. Moreover, if you want beef sausage, you don’t put in chicken, you use quality beef.

As silly and simplistic as this sounds it has stuck with me. I’m not getting any younger and I’ve still got a dent I’d like to make in the Universe. Not staying focused (filler) and engaging in activities that do not move me forward are getting in the way of worthy pursuits. Letting ill will fester, self-loathing, or reading some negative news story on my phone when I could be paying attention to my daughter creating the most glorious Mega Bloks castle is building terrible sausage. That’s not to say one cannot have fun. They don’t call spontaneity and adventure the “spice of life” for nothing. Anyway, today forward I recommit to making better sausage.

Health and Wellness: This quarter’s health and wellness interview is with Bob Summers who is one of the founders of Fitnet which is a company that helps individuals achieve their health goals by providing easy-to-access fitness sessions through a mobile device. Apple recently just announced a new framework called HealthKit to help developers build better wellness apps. My interview with Bob Summers about Apple’s new HealthKit (and health apps in general) can be found here.

Entrepreneurship: This quarter’s entrepreneurial interview is with Brad Bowery about co-working environments and personal networking. Brad is the former Chief Executive Officer of SRECTrade and has recently become a partner of Founders Den, which is an innovative shared coworking office space helping other entrepreneurs take their companies to the next level. My interview with Brad Bowery about coworking space can be found here.

Life Experience: As I alluded last quarter, this quarter’s life experience was quite exciting as I got to knock off another World Wonder, and I also got to attend a traditional Indian wedding. Although the former is fun with regards to bragging rights, attending the wedding outshined the Taj Mahal.

Taj Mahal
Taj Mahal | Agra, Uttar Pradesh, India | 2014

If you ever have an opportunity to attend a traditional Indian wedding in India don’t pass it up! It was a true privilege and an exceptional experience.

Contribution: This quarter I contributed to Ruby’s effort with Global Glimpse which is a nonprofit organization who each year sponsors over 500 students to learn more about developing countries and culminates in an educational trip to Latin America. Through this program, Global Glimpse strives to create generations of global citizens who are not only aware of the world’s problems, but also deeply invested in solving them.

As promised, keeping it short this time; I hope you get the chance to make great sausage this summer too!

Warm regards,
Michael

Live Life Love | Volume Twenty-Six

Hello Everyone,

I hope your 2014 is off to a great start. Mine has been a bit of a wild ride (the governor even had to get involved), but wild rides are for the most part fun. Digital health and wellness is about to explode and after years of hard work preparing and getting ready for this trend to takeoff I’m well-positioned to make my mark. This is also true for so many Live Life Love alums in their respective areas. After modest beginnings of getting the start-up WaNeLo off the ground Deena Varshavskaya was just added to the Board of Directors at Wet Seal. After years of waiting for the mass market to accept augmented reality, Matt Szymczyk is now seeing the fruits of his labor through interest from major brands. And although I’ve mentioned Dr. Gervais’ professional progress before, he’s reached new highs now being credited as a significant factor regarding the Seattle Seahawk’s Super Bowl win. I am humbled to have had early access to these thought leaders, to have learned from them as well as all that have participated in this project. Each quarter’s opportunities manifest in unique and magnificent ways. This quarter was no exception.

Health and Wellness: This quarter I had the unique opportunity to meet with seven employees of the Apple App Store to specifically discuss the Health & Fitness and Medical sections of Apple’s app marketplace. Notes from my interview with Apple about mobile health and fitness apps can be found here.

Entrepreneurship: Neville Medhora (AKA Nev) is the trusted sidekick of Noah Kagan. The two joined forces to create the entrepreneurial marketplace AppSumo. Nev is known for being a bit of a character and shares some interesting ideas about creating a start-up (he believes most people who start businesses tend to be wantrepreneurs) as well as his thoughts on creating good marketing copy. My interview with Neville Medhora about wantrepreneurs and copywriting can be found here.

Life Experience: Playing off the “wild ride” theme, this quarter’s life experience was attending the Land Rover driving school at Quail Lodge in Carmel Valley. I took an off-road course in a brand new Land Rover LR4. Hard to put into words how awesome this vehicle is so the best I can do is show you a little clip from the experience.


Next quarter I am determined to knock off another World Wonder, but for the 2014 fall quarter my life experience mission is to try the top four beers in the United States. Number three and number four, Pliny The Younger and Pliny The Elder (respectively), should be easy to come by because their brewery is in my backyard, but Heady Topper (number one) from Vermont is extremely hard to get outside of the state. A six month challenge to complete this mission has been set, and any help achieving this experience is welcomed. I look forward to seeing how I can pull my network together to make this happen (and hopefully enjoy some good beer with a few of you in the process).

Contribution: This quarter I contributed to several charities I’ve previously provided donations to, and also made a donation to March for Babies in the memory of Ryan Ahdan.

Wow! You read the whole thing. Thank you so much for taking the time. I’m a firm believer in reciprocity so if there’s anything I can do for you in return please let me know.

Warm regards,

Michael

Live Life Love | Volume Twenty-Five

Hello Everyone,

This is the 25th edition of the Live Life Love newsletter. It’s hard to believe the overall project has reached the quarter waypoint. I’m grateful for the way it has evolved thus far and the opportunities it’s afforded me to grow. Moreover, I’m extremely grateful that you have allowed me to share with you and keep in touch, in this manner, along the way. My favorite part is when I hear back from someone and/or I’m able to help someone else along their own path.

I began over six years ago with the mild delusion of being able to reach some form of omniscience in the area of health and wellness entrepreneurship. This, of course, is folly. However, my dream of being able to put a dent in the Universe – by somehow contributing to the expansion of human health and flourishing – manifests a little more every time I hit send each quarter. It’s a wonderful gift (to me) that you’re reading this right now. I thank you, sincerely.

Health and Wellness: Mike Leveque has ten years of executive leadership experience in health and wellness innovation. He previously was the President and Chief Operating Officer of Star Trac Fitness and is currently the Chief Operating Officer of MYZONE, a company which makes an innovative activity tracking device. My interview with Mike Leveque about fitness innovation can be found here.

Entrepreneurship: Pat Fellows is a serial entrepreneur who currently runs the restaurant Fresh Junkie in Baton Rouge, Louisiana. Pat is an early mentor of mine and I’m proud to call him a friend. In addition to his various entrepreneurial accomplishments Pat is a devoted triathlete, health enthusiast, and a TEDx speaker. My interview with Pat Fellows about entrepreneurship realities can be found here.

Contribution: Halloween this year allowed me to reminisce about my own childhood when my daughter brought home her first UNICEF donation box. When the two of us were through with it, you couldn’t fit another coin in the box.

UNICEF donation 2013

I also contributed to a friend’s film fundraising effort (Cicada) as well as made a donation to help the Philippines recover from Typhoon Haiyan.

Life Experience: Aside from the awe inspiring and already well-documented experience of seeing downtown San Francisco come alive with Batkid fever;

Batkid SF | Miles

…this quarter’s life experience (personally) was all about sharpening the saw. I went to three different professional conferences, two of which I had never attended before: the Quantified Self Global Conference, Health 2.0 and the Lean Startup Conference.

Health 2.0 and The Lean Startup Conference 2013

At these events, what I picked up during my marathon of networking with some of the most prominent thought leaders in the areas of wellness and entrepreneurship is that – by almost every account – 2014 is poised to be an incredible year full of revolutionizing innovation and unbounded opportunity. May good fortune be yours in the coming year and beyond!

Warm regards,
Michael

Live Life Love | Volume Twenty-Four

Hello Everyone,

Once again the summer has come and gone. I hope that the passing of the autumnal equinox has left you with fond summer memories to relish. A few days ago I had to take my daughter to the pediatrician for her eighteen month check-up. During the visit the doctor coached me and my wife on the importance of establishing early boundaries, an area we both admittedly had been overlooking. I mean, why would we want to stifle the exploration and creative growth of our child, right?

As most know I’m a chronic multitasker, this distinction was even documented through an award bestowed upon me by my cohort in business school. It’s becoming clearer to me as I mature however that even though passion and drive are clearly essential components of success, their effectiveness is exponentially increased when coupled with an equal part of discipline.

So how do these two anecdotes fit together? Steve Jobs is quoted in an old edition of Business Week as saying (about Apple), “I’m as proud of what we don’t do as I am of what we do.” Bill Cosby famously stated, “I don’t know the key to success, but the key to failure is trying to please everybody.” And Olav Sorenson taught us that when planning and designing for success one is probably better served studying and avoiding the failure of others rather than trying to pursue replicating the success of outliers. In short, boundaries, or in professional jargon: practice guidelines, help us channel our energy towards worthy pursuits. It’s a tough lesson for a dreamer like myself but I’m coming around to its merits.

Entrepreneurship: I’m super excited to bring you this quarter’s interview with Gary Vaynerchuk who is a multi-faceted entrepreneur, TED presenter, New York Times best-selling author, and sought after public speaker. For most readers he really needs little introduction, my interview with Gary Vaynerchuk about passion and authenticity can be found here.

Health and Wellness: Ari Meisel is a wellness and productivity optimization expert who coaches a portfolio of clients on optimizing, automating, and outsourcing. Ari’s Achievement Architecture coaching program is an optimization framework designed to help people improve their effectiveness and reduce the amount of time they spend doing. Ari’s personal website The Art of Doing Less has become a go-to resource for those seeking to improve their well-being and productivity. My interview with Ari Meisel about wellness and productivity tracking and hacking can be found here.

Life Experience: If you are the father of a daughter then you have likely come across the Life to Her Years blog post 50 Rules for Dads of Daughters. Moved by the message in this post I committed to attempting to honor all 50 items. In the spirit of Rule #14 I purchased my first pair of Chuck Taylors (yes, for some reason up until now I have never owned a pair); I also purchased Sloane her first pair of Chucks too.

Sloane and Mike Rucker's New Chucks
Bay Area Discovery Museum | Sausalito, CA | 2013

We broke in our new kicks by visiting the Bay Area Discovery Museum for the first time. Whether you have a young daughter or son I highly recommend this little find right past the Golden Gate Bridge. It is a great day for the kids… and winding down the day with your favorite adult beverage at Farley Bar on your way out is also recommended.

Contribution: This quarter my contribution came in the form of donating my Cannondale to Cycles of Change. Cycles of Change is a great local charity that provides a host of Bay Area community services, in part providing reliable transportation and job training to underprivileged youths and adults.

Thanks for making it all the way to the end. I wish you a tremendous fall season and I will catch back up with you in December if our paths do not happen to cross before then.

Warm regards,

Michael

P.S. For my entrepreneurial friends trying to fund their business a very important part of the JOBS Act went into effect today. You can read the story here featuring Live Life Love alum Todd Dipaola. Tim Ferriss has also posted about the importance of this event on his blog here.

Live Life Love | Volume Twenty-Three

Hello Everyone,

Instead of my usual preamble, I thought this quarter I would try to solicit some assistance. Between juggling my day job, doctoral studies, my entrepreneurial project, being a good father, and the pursuit of Boston in 2016 I’m feeling a bit stretched. I’m not complaining, quite the contrary, operating under load has forced me to really focus my efforts. One of the potential downsides of the hobby of habitual learning is sometimes you can amass so many ideas that it doesn’t leave enough bandwidth for action and execution. I’ve been locking down my focus on these five pursuits, and doing my best to put on blinders regarding other distractions until I’m satisfied I am succeeding in these five areas. To maximize output I’ve been mastering “life hacks”.  My current favorite hack is pairing Parkinson’s law with the Pomodoro Technique by which I batch significant tasks in a finite amount of time, satisfied that I can get something “good enough” and that further effort would likely only satisfy pride but result in no further benefit as well as no further consequence to me or others. This is a delicate dance but effective as long as it is approached critically. So my solicitation is this: do you have any favorite “life hacks” that might help me and others? Please share it in the comment section below and I will randomly select one of the comments and send the comment’s author a copy of Dr. Jacobson’s new book Whole: Rethinking the Science of Nutrition.

This quarter’s entrepreneurial interview is with Ned Dwyer, the Chief Executive Officer and Founder of Tweaky.com a start-up that facilitates an open market of website modification developers at reasonable costs. It was just announced after our interview that Ned made #1 on Smart Company’s Hot 30 Under 30. My interview with Ned Dwyer about building an online marketplace can be found here.

Dr. Howard Jacobson is this quarter’s wellness interview. Dr. Jacobson is a health educator and contributing author to the new book Whole: Rethinking the Science of Nutrition. He also founded FitFam.com, a resource for parents trying to raise healthy children. My interview with Dr. Howard Jacobson about nutrition and scientific inquiry can be found here.

I am grateful that I was able to fit in a lot of life experience this quarter. Anna and I traveled to Oklahoma for a family wedding the week after that region had suffered incredible damage at the hands of multiple tornadoes. I wanted to do something to help there, so along with sponsoring a friend on his Tour de Cure bicycle ride I also made a modest donation to Habitat for Humanity to support their effort in building new homes for Oklahoma tornado victims. This quarter I also had the chance to visit Washington, D.C.

Mike Rucker at the Lincoln Memorial
Lincoln Monument | Washington, D.C. | 2013

In the spirit of Lincoln’s wisdom I leave you with one of my favorite Lincoln quotes, “Things may come to those who wait, but only the things left by those who hustle.” Wishing you a fruitful, prosperous and fun filled summer of hustle.

Warm regards,
Michael

Live Life Love | Volume Twenty-Two

Hello Everyone,

It’s amazing and a bit scary how fast time flies by. We just celebrated my daughter’s first birthday last weekend but it seems like just yesterday that I was telling you about her birth. Honoring that time is precious, especially yours, I will keep this quarter’s newsletter brief. I’d just like to share one quick lesson my daughter has taught me over the past year that has been tremendously helpful in my life. She has incredible resilience. Unlike my experience with other young children, her ability to shake things off is incredible… it’s as if she knows that any extended form of discord or tantrum would simply take time away from her preferred states of curiosity and elation. Impressed by this skill I’ve recently implemented reducing the amount of time I let unpleasant events bother me. Since I do not possess this skill innately in the way my daughter appears to it has taken me a bit of practice, but none-the-less I can attest putting it into practice has freed up a lot more time to enjoy better things. In a reciprocal way it has even changed my personal vernacular. Before when something would go wrong I would normally burst out an expletive, or say, “this sucks!” Now I often simply emulate my daughter and say, “uh oh!” when an unwanted inconvenience arises. Hard to stay upset for very long when you say ‘uh oh’ in a silly voice. It’s as if the words I attach to an experience actually help shape the reality of that experience.

This quarter’s health and wellness interview is with Matthew Heineman, the director of the documentary “Escape Fire: The Fight to Rescue American Healthcare,” a film that examines the deficits and challenges in today’s healthcare system. Escape Fire has recently been airing on CNN and has amassed an impressive amount of critical acclaim. My interview with Matt Heineman about healthcare in America is available here.

This quarter’s entrepreneurial interview is with the founder of Perkville, Sunil Saha. Perkville is a service which allows businesses to offer cardless customer loyalty and reward programs. Sunil has previously held leadership roles at LinkedIn, Yahoo! Small Business and Neoforma. My interview with Sunil Saha about customer loyalty programs is available here.

Regarding life experience this quarter there are a few things to choose from, but the one I’m most grateful for aside from being a part of my daughter’s first birthday is getting the chance to speak twice at this year’s International Health, Racquet, and Sportsclub Association Convention (IHRSA) in Las Vegas.

2013 IHRSA Badge
IHRSA | Las Vegas, NV | 2013

Both speaking opportunities were centered on my growing expertise in the use of technology with regards to activity tracking and behavior change. It was a very memorable and rewarding experience. On one panel I sat with four heavy hitters from my industry including Dave Mortensen the co-founder of Anytime Fitness and Russell Benaroya, CEO of EveryMove. It was humbling to have a seat at the table with such esteemed colleagues, but also extremely motivating to push harder and continue to grow.

At IHRSA I was also able to attend the Eighth Annual BASH for Augie’s Quest which is a health club industry event to help find an end to Lou Gehrig’s disease. This quarter’s contribution was a modest donation to the Muscular Dystrophy Association in Augie’s name as well as a modest donation in honor of Alex K’s Escape from Alcatraz race supporting the Multiple Myeloma Research Foundation.

Wishing you continued success throughout 2013.

Warm regards,

Michael

Live Life Love | Volume Twenty-One

Hello Everyone,

Happy holidays! I usually do not start with my life experience but this quarter I’ve switched a couple things up. However, before I share I would like to express my gratitude for taking the time to continually read my newsletter by offering the first person who leaves a comment on the Tim Ferriss interview a signed copy of his latest book The 4-Hour Chef
(be the 1st to leave a comment and I will email you directly for your mailing address). I finally was able to break a nine minute mile in a half marathon this quarter. It happened at this year’s Rock ‘n’ Roll San Jose 1/2 Marathon.

2012 San Jose R 'n' R Half Marathon | Michael Rucker

R ‘n’ R Half Marathon | San Jose, CA | 2012

Sometimes people can get in the way of themselves… I certainly can. Over the years I’ve gotten some great advice through the interviewees in this regard. Jeff Atkinson stated one of the most important aspects of achievement is switching motivation from a goal-obtainment mindset, to one of enjoying the process of achieving a goal, in other words the process should be the goal. Mike Gervais stated, “posture of being open to change and a continual passion for rich experiences,” is the secret sauce, and in this quarter’s encounter with Tim Ferriss he indicated he is more impressed by a person with an extraordinary history of progress when compared to someone with an extraordinary tally of accomplishments.

So it has finally sunk in; improving sustainable achievement is about enjoying, trusting, iterating, and improving the process. The traditional goal – albeit admirable – is an end point, a destination, and often fleeting. Concerning yourself more with the goal than enjoying the process is missing the point. At a personal level I’ve recently focused on switching to this paradigm and can report considerable improvement in most aspects of my life. For the fear of pontificating or boring you with how this new approach allowed me to finally break the 9 minute mile barrier I share with you this video created by Matt Stone and Trey Parker based on the work of Alan Watts, it conveys the sentiment of this quarter’s message better than I can do with words alone.

This quarter’s wellness interview is with Sky Christopherson. Sky is a successful entrepreneur, filmmaker, and former member of the U.S. Cycling Team. As a filmmaker Sky authored and directed The Greater Meaning of Water and is currently working on another project about the 2012 Summer Olympics in London. His latest entrepreneurial endeavor is Optimized Athlete, a company using biometric tracking to improve athletic performance. My interview with Sky Christopherson about biometric hacking can be read here.

Although I never plan on breaking from the five question format of the Live Life Love project for these quarterly interviews, my normal one-to-one interview process was modified this quarter when I got a chance to sit down with Tim Ferriss (famous author of The 4-Hour Workweek) during a small group session. Five entrepreneurial questions for Tim Ferriss and his answers can be found here.

Around the holidays most of us try to count our blessings and personally I’m grateful for many things. As a result of donating to Public Enemy (circa Newsletter 11) I recently got a mention in their latest compact disc.

Public Enemy - Most of My Heroes Still Don’t Appear on No Stamp | Michael Rucker

Attribution in the latest Public Enemy album | 2012

As a result of not giving up on the goal I set up in Newsletter 16 I am able to relish in the success of the Rock ‘n’ Roll San Jose 1/2 Marathon. As a result in humbling myself at the beginning of 2011 (circa Newsletter 14) I can now report I will be speaking as an expert in biometrics at next year’s IHRSA convention.

La Tomatina | Buñol, Spain | Michael Rucker

Come see me speak at the 2013 IHRSA Convention

For contribution this quarter I donated to a few charities, one being the United Way who is orchestrating aid for those affected by the tragedy in Newtown, CT. I will end by sharing something that was shared with me because of my prior contribution to Caine’s Arcade (circa Newsletter 19)… in the wake of the Sandy Hook tragedy Caine and his entourage wanted to remind us that for all the bad that is being reported, there is a wealth of good in this world that gets little exposure… they shared this link 26 Moments That Restored Our Faith In Humanity This Year which I think is pretty cool. If you need a pick me up I recommend you check it out.

Wishing you joy, fulfillment, and flourishing for you and yours during this holiday season and in the New Year ahead.

Warm regards,
Michael

Live Life Love | Volume Twenty

Hello Everyone,

This marks the end of the fifth year of the Live Life Love Project. I cannot believe five years have gone by already! Getting to meet and talk with so many fascinating people has been a real honor and strengthened my belief in the power of reciprocity. Looking back at past interviewees it’s amazing what these people have accomplished since I was able to sit down with them. Todd Dipaola made the cover of Entrepreneur Magazine. Ed Baker sold his company to Facebook and stood next to Mr. Zuckerberg himself during Facebook’s IPO. Matt Szymczyk’s company was just awarded a game-changing patent. Bryan Pate’s ElliptiGO bikes can be seen everywhere now. Dr. Michael Gervais was called out on international television by Kerri Walsh Jennings as being a crucial part of her success in the Olympics. Simply great stuff… inspiring and motivating! This quarter I’ve reached out to two more entrepreneurs on the fast track to success.

This quarter’s business interview is with Eric Quick, the Founder and CEO of Cloud 9 Performance Solutions. Eric has over twenty years experience in food production including time with notable companies like Disney, Safeway, and Revolution Foods. My interview with Eric Quick about using technology for good while still making a profit can be found here.

This quarter’s wellness interview is with Kenneth Snyder, the Founder of LifeGadget. LifeGadget is a budding company that aggregates social, activity, and wellness data to build a comprehensive and contextualized view of oneself. My interview with Kenneth Snyder about the power of personal data can be found here.

My contribution this quarter went to John Z’s effort to support the Pancreatic Cancer Action Network. John not only finished The Disney Half Marathon this month, but also was able to double his fund raising goal for pancreatic cancer as a part of this admirable achievement.

I have a lot this quarter that qualifies as new life experience but what I’m most proud of is attending my first Quantified Self Conference and being allowed an “office hours” slot with my colleague Ryan McFadden.

Quantified Self Conference 2012 | Michael Rucker

Quantified Self Conference | Palo Alto, CA 2012

I’m developing a thought-leadership position in the area of technology and behavior change. As all my personal passions start to meld together — psychology, health and wellness, technology, and marketing — I’m quickly finding my professional footing as these fields serendipitously are converging in the consumer market of biometric and medical tracking. Someday soon, someone will be writing about my success in their opening paragraph.

Speaking of paragraphs, my sincerest gratitude for reading this all the way to the last one. Wishing you happiness and your own success as we close out 2012!

Warm regards,
Michael

Live Life Love | Volume Nineteen

Hello Everyone,

As always I hope this message finds you well. Here in California summer has kicked off in spectacular fashion but wherever you are in the world I hope the jovial spirit that summer brings is with you.

This quarter I was fortunate enough to be invited to a Champion Charities benefit breakfast that featured a one hour roundtable discussion with five of California’s most legendary quarterbacks: Aaron Rodgers, Jim Plunkett, Joe Montana, Steve Young and Tom Brady. A runner-up for this quarter’s life experience to say the least… but it was also a great opportunity to learn about peak performance from some of the most notable competitors of my time.

Picking just one of the many profound takeaways from that experience to share, it is that all five of these people are where they are today because they persevered. In their lives they have rarely let setbacks influence their ability to be ready when the opportunity to be a champion presents itself. Montana described his 2 and 14 first season with the 49ers. Aaron described how he never let up on getting better even though “Title Town” was not receptive at first to his presence. And Plunkett, his renewed career with the Raiders is simply one of the most incredible stories of perseverance. The thread between them all is that they did not let failure stand in the way of their success. Many of us succumb to the folly of the path of least resistance. These gentlemen stand as an example of the spoils that await those that take the road less traveled.

This quarter’s business interview is with Alex Kaplinsky, the CTO of SolutionSet. Alex is an incredible mind that has helped develop some of today’s most innovative websites. My interview with Alex Kaplinsky about innovative Web design can be found here.

This quarter’s wellness interview is with Brian Russell who is the CEO of Zephyr Technologies, a biotechnological company that specializes in mobile health and remote monitoring products. My interview with Brian Russell about wearable sensors can be found here.

My contribution this quarter went to Caine’s Arcade. As a child in many ways I was very much like Caine and I was incredibly moved that what I do for a living now was used in such a way that an otherwise anonymous community rallied around this child and forever changed his life. Simply amazing!

Hands down this quarter’s true life experience was celebrating my first Father’s Day as a father with my daughter.

Father's Day | Michael Rucker

Father’s Day 2012

There is only a distant second from this experience, which is either breakfast with Aaron Rodgers, Jim Plunkett, Joe Montana, Steve Young and Tom Brady as described above, or the trip Anna and I took to the Pacific Pinball Museum in Caine’s honor.

Pacific Pinball Museum  | Michael Rucker

Pacific Pinball Museum | 2012

All around an exceptional past three months, in addition to the what I’ve already discussed, professionally I launched another enterprise project ClubOne.com. If you have a quick second, take a look and let me know what you think.

Warm regards,
Michael