Digital Health Product Name Generator

The Digital Health Product Name Generator was created over a half-decade ago — originally for health technology innovators, as well as others working at health tech startups, to have a bit of a laugh about naming digital health innovation. Fast forward five years later, if you looking to be the next big thing in wellness, this naming app likely won’t help you much. However, the Digital Health Product Name Generator does illuminate just how many product names in health tech have already been taken.

Digital Health Product Name Generator

As the proliferation of digital health and health technology products continues, coming up with the right name to ensure differentiation and to stand out from the crowd has never been more difficult.

Click the Innovate button below and the Digital Health Product Name Generator will dynamically come up with a new name for your product. Since this has been around a while now, there is a good chance the name the app spins up for you will have already been chosen …but keep trying and you might just get lucky.

 


Some Practical Advice Regarding Naming Your Health Tech Company

Many entrepreneurs name a business before giving this step much thought. However, naming your business is an important process that should not be made in haste. Your business name is often the catalyst in which your idea will begin to take shape. Your name will influence your branding, your logo, and your position in the marketplace.

A business name that is not well thought-out can be a disaster:

Business name gone wrong

A great name will get you off to a good start. There are some straightforward things to consider when choosing a business name. First, keep it simple. Don’t come up with a complicated name that is useless in helping someone identify what you do. Make it easy to spell and easy to remember. If a person cannot remember your name or find you on the Web, you will probably lose out to a competitor that users can remember and/or more-easily locate online.

Get some creditable feedback from people you trust but, conversely, do not invite too many cooks into the kitchen either. The more people you get involved the harder it is going to be for you to narrow your focus. Your business/product name should be creative, without being whimsical. If you are a creative type, get one or two practical people to help you decide. If you are the practical type, do the opposite.

Create a name that is expandable but does not exaggerate your market position too much either. For example, do not go with Global Widgets when you have two employees on payroll and only ship locally. However, do not use a business name that includes your city of operation either — unless your plan is to never expand past your city limits or your location adds value to your brand (for instance Planet Hollywood is okay, because it portrays the Hollywood experience you can expect at a Planet Hollywood restaurant).

Do not parody a famous brand name unless you like getting sued. We were going to call one of the companies I helped to found the International House of Design and borrow off the IHOP logo to design our branding. It would have been a big mistake (luckily we were smart enough to realize we were being a little too “whimsical”)!

An old business trick is to start your company’s name with the letter ‘A’ to be the first in the phone book. Although this is not very important anymore, preferably you still want a letter in the first half of the alphabet for online directories and company lists in convention handouts, etc. It is always better to be on the top of a list, or at the beginning of booklet (before your attendee’s attention wanes).

Lastly, before you cement your name make sure it is available on the Internet. Even if you do not plan to operate on the Web, these days you need a website. Try a reputable domain registrar to see if your business name is available. If your name is not available, domain registrars often have naming engines that can help you brainstorm a new name.

It is not that hard to name a business, but it is not that hard to screw it up either. Follow the above advice, do your research, choose wisely, and you will be off to a good start.


Please Help Improve the Digital Health Product Name Generator

P.S. If you have a prefix and/or suffix you think is missing, please tweet me tweet me at: @performbetter and I will add it to the app.

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