by Michael Rucker | Sep 9, 2012 | Entrepreneurship
There has been a long standing dictum, one I happen to believe, among self-help and entrepreneurial gurus that leaders perform better when they follow their instincts. Furthermore, good leaders rarely retreat from a decision. Conversely, poor performers consistently...
by Michael Rucker | May 22, 2012 | Entrepreneurship
“Trying to understand how a tech company is going to be successful is a little bit like looking at a sonogram and trying to predict the baby’s hair color.” – Marc Andreessen, Founder, Netscape Organizational Ambidexterity hasn’t always...
by Michael Rucker | Jun 5, 2011 | Entrepreneurship
Entrepreneurial Hangover I sustain a small functional supplement company with my father. I really enjoy it as a past time. It has brought my father and I closer together and the effort I put into it is synergistic with the Live Life Love project and keeps my...
by Michael Rucker | Apr 24, 2011 | Entrepreneurship
A key part of any sales pitch, be it on the Web or otherwise, is the call-to-action. A call-to-action is a group of words which encourages a reader, listener, or viewer of a website to enact on a desired response. A desired response is simply the next desired action...
by Michael Rucker | Apr 10, 2011 | Entrepreneurship
Recently I attended a meeting with my local chamber of commerce and was made aware of the story behind a neat little start-up, The Penny Ice Creamery. The Penny Ice Creamery is an artisan ice creamery located in Santa Cruz, California, that successfully used...
by Michael Rucker | Mar 13, 2011 | Entrepreneurship
Although a cliché, it is true that for the most part companies exist to solve problems and serve their customers. Profit is the lifeblood of any business and capital comes from the people you serve. A cliché that isn’t always necessarily true in business is, to make a...
