by Michael Rucker | Apr 24, 2011 | Entrepreneurship
A key part of any sales pitch, be it on the Web or otherwise, is the call-to-action. A call-to-action is a group of words which encourages a reader, listener, or viewer of a website to enact on a desired response. A desired response is simply the next desired action...
by Michael Rucker | Apr 24, 2011 | Having Fun
Peak performers live their life with a high degree of certainty that they can achieve their goals. There are three different types of certainty: 1) opinion; 2) belief; and 3) conviction. Opinions are formed through transitory perceptions and it is easy to reformulate...
by Michael Rucker | Apr 24, 2011 | Well-being
Most of the popular diets today rely somewhat on portion control, but not the Volumetrics diet. The premise of Volumetrics is to encourage people to eat foods that are naturally low in calories due to high water content. Fresh produce, whole grains, good fats, and...
by Michael Rucker | Apr 10, 2011 | Entrepreneurship
Recently I attended a meeting with my local chamber of commerce and was made aware of the story behind a neat little start-up, The Penny Ice Creamery. The Penny Ice Creamery is an artisan ice creamery located in Santa Cruz, California, that successfully used...
by Michael Rucker | Apr 10, 2011 | Having Fun
A consistent trait of peak performers is that they seek out strategies to increase self-control. Self-control is our ability to stay steadfast regarding long-term goals despite natural human urges to partake in instantly gratifying activities. Having fun is one of the...