Define Your Market First

by | Feb 27, 2011 | Entrepreneurship

Inexperienced entrepreneurs create a business or product without knowing who their potential market audience is going to be. They innovate some new service and/or product and then go find the market (people to sell it to). If your goal is to be an entrepreneur (as...

Websites Should be Built for the Customer

by | Jan 30, 2011 | Entrepreneurship

Customers have inherent questions when they visit any business online. Some of these questions are determined by the customer’s personality, while others are influenced by the customer’s first impression of the Web page they landed on. If your potential customers can...

Using Kaizen as an Entrepreneur

by | Jan 16, 2011 | Entrepreneurship

This post is about using Kaizen principles as an entrepreneur. Kaizen is a Japanese concept meaning “continuous improvement” or “change for the better”. When applied to entrepreneurship it honors improving processes — and optimizing the entrepreneurial journey...

Five Steps in Permission Marketing

by | Jan 2, 2011 | Entrepreneurship

This post is about the five steps in permission marketing found in the classic book aptly titled Permission Marketing : Turning Strangers Into Friends And Friends Into Customers by Seth Godin, and includes 10 things you can do to increase permission marketing in your...

Entrepreneurial Ideas

by | Jul 25, 2009 | Entrepreneurship

Entrepreneurial ideas are a dime a dozen… good commercial ideas however are a scarce commodity. Whenever you hear someone say, “I’m an idea guy, I’m always thinking of new ideas,” run the other way! They have just confessed, albeit usually unknowingly, that...