by Michael Rucker | May 25, 2015 | Well-being
Given my success as a marketer, getting one to buy something they might not (know they) need or that they might consider a luxury is second nature. When it comes to wellness programs, much has already been written about companies advertising the positive return on...
by Michael Rucker | Apr 16, 2015 | Well-being
When thinking of an investment-worthy workplace wellness program, the first thing we have to look at is the definition of what components constitute a workplace wellness program. Not all workplace programs are created equal. For instance, some people might consider...
by Michael Rucker | Mar 23, 2015 | Live Life Love Newsletters
Hello Everyone, Starting next quarter I am going to fundamentally change the format of this newsletter, but before I do that I wanted to write one last traditional post. I also want to make sure for those that do not have time to read this entire post, I at least have...
by Michael Rucker | Mar 23, 2015 | Thought Leader Interviews
James Pshock is a well-established thought leader in the area of workplace wellness. He is the president and founder of Bravo Wellness, whose mission is to deliver exceptional services and products to organizations seeking to help their workforce achieve optimal...
by Michael Rucker | Mar 23, 2015 | Thought Leader Interviews
Dr. Chris Bingham is an award-winning professor of Strategy and Entrepreneurship at the Kenan-Flager Business School at the University of North Carolina. Dr. Bingham received his undergraduate accounting degree and MBA from Brigham Young University, and received his...
by Michael Rucker | Dec 31, 2014 | Live Life Love Newsletters
Hello Everyone, Happy New Year’s Eve! I don’t want to take time away from you celebrating with friends and family so I’ll keep this quarterly update brief. I was able to nail down some pretty awesome interviews this quarter, especially if you are interested in...
by Michael Rucker | Dec 31, 2014 | Thought Leader Interviews
Ben Greenfield is an ex-bodybuilder, Ironman triathlete, professional Spartan racer, coach, speaker and author of the book “Beyond Training: Mastering Endurance, Health and Life” (http://www.BeyondTrainingBook.com). In 2008, Ben was voted as NSCA’s Personal Trainer of...
by Michael Rucker | Dec 31, 2014 | Thought Leader Interviews
Nir Eyal is an educator, entrepreneur, author, and blogger who maintains the website NirAndFar.com. In addition to his blog, Nir has written articles for TechCrunch, Psychology Today, and Forbes. Nir’s new book, “Hooked: How to Build Habit-Forming...
by Michael Rucker | Nov 16, 2014 | Well-being
Earlier this year I wrote an article for the CCD News Update about how the Affordable Care Act is affecting the health club industry. The article summarized how new incentives and public policy changes put forth through health care reform are opening up great new...
by Michael Rucker | Sep 23, 2014 | Thought Leader Interviews
Ben Rubin is the cofounder of Change Collective, a new innovative platform to assist users in changing their behavior. Prior to Change Collective Ben cofounded Zeo, a sleep management company that helped users track their sleep. Ben also blogs about life hacking and...
