Emphasizing Quality of Life over Longevity

Most individuals are aware of what steps they need to take in order to improve their health. Recent research conducted out of the University of Michigan (Rebranding Exercise: Closing the Gap Between Values and Behavior) finds that messages that encourage individuals...

How Can Data Improve Your Personal Life?

Data analytics not only benefit large companies and small enterprises – data can improve your personal life as well. For instance (using a common problem to highlight the power of data), data can help you shed excess pounds and reach your desired weight in a...