by Michael Rucker | Jun 1, 2015 | Well-being
“A happy worker is a productive worker” might sound like an overly simplistic maxim, but that does not make any less true. Various business theoreticians, coaches, educators, “experts” and authors have explored the concept of employee wellness, realized its complexity...
by Michael Rucker | May 25, 2015 | Well-being
Given my success as a marketer, getting one to buy something they might not (know they) need or that they might consider a luxury is second nature. When it comes to wellness programs, much has already been written about companies advertising the positive return on...
by Michael Rucker | Apr 16, 2015 | Well-being
When thinking of an investment-worthy workplace wellness program, the first thing we have to look at is the definition of what components constitute a workplace wellness program. Not all workplace programs are created equal. For instance, some people might consider...
by Michael Rucker | Nov 16, 2014 | Well-being
Earlier this year I wrote an article for the CCD News Update about how the Affordable Care Act is affecting the health club industry. The article summarized how new incentives and public policy changes put forth through health care reform are opening up great new...
by Michael Rucker | May 11, 2014 | Well-being
[UPDATED May 2020] In this new era of COVID-19, medical fitness centers must evolve their approach to keep up with the transformational change currently taking place. Hospitals, therefore, have an extraordinary opportunity to position themselves as facilitators of...
